Research

For my Public Relations Campaigns course at DePaul, we were asked to pitch a few campaign ideas to the PR team at Sally Hansen. My group developed a comprehensive research strategy and conducted a focus group, several interviews, and sent out surveys. I summarized our interview and focus group findings for the final presentation. I also ran a coverage report on Muck Rack for the brand to see what has and hasn’t been gaining traction for Sally Hansen so far.

The Pitch

The three “Big Ideas” that we pitched aimed to satisfy the needs presented to our team in the brief from the Sally Hansen team. We used our research to identify opportunities for the company to engage a Gen Z audience and to prove themselves as an empowering brand. Below are the slides I created for the “Empowerment Through Expression” campaign.